![]() Speedy in-house design team: Vistaprint offers graphic design services from its in-house design team to its direct mail customers.After an order is printed, Vistaprint estimates that mailing takes five to 12 business days if you choose first-class shipping, or four to eight business days with first-class rush shipping. According to the company, orders take three days if you choose expedited printing or up to seven days with its standard printing process. Quick turnaround: Vistaprint has two printing facilities, allowing it to quickly turn around direct mail orders.Here are some of the features and services that Vistaprint offers its clients. This service starts at $5 and is by appointment only.Īs we searched for the direct mailing company with the best design, print, and mail services, we examined what features each company offers that make all three aspects of creating a direct mail campaign easy and viable for small businesses. There is also the DesignLive option, where you work directly with a designer over video conference. A Vistaprint representative told us that after you pay upfront for design help, the entire design process takes approximately 24 hours. Graphic design services: If you need the in-house design team to create your postcard mailer for you, Vistaprint charges just $10 for those services.For our 5,000-postcard order, the fee would be $250. The amount of this fee depends on the size and scope of your campaign. Addressing and handling fee: This fee includes processing, address validation, address printing and delivery to the post office.Vistaprint officials said their postage fees are lower than their competitors’ because they sort mailings before shipping them out. The costs depend on whether you choose first-class shipping or first-class rush shipping. Postage type: Direct mailing vendors of all sizes must contend with postage fees.Mailing lists from Vistaprint are generated by AccuData and yours to keep once purchased. Most of the time, however, you will need to either buy or rent a new mailing list. If you already own a list of households to send your mailers to, you can simply upload the file to Vistaprint. Mailing lists: Like other direct mail services, Vistaprint is flexible when it comes to your mailing lists.Naturally, a color-printing process on both sides has a higher price tag. Backside printing options: Vistaprint gives you the option to print the back of your postcard in either black and white or color.According to the company, business owners can choose from two sizes for their mailers – a “standard” 5.47 x 4.21 postcard and an “oversized” 8.52 x 5.47 postcard. Postcard size: Since the company’s direct mail service only deals in postcards, its calculator focuses on that type of product.When calculating your potential price, Vistaprint takes these data sets into account, in addition to how many pieces you want to order: That price estimate is similar to the rates of other direct mail companies on our list. If you ordered 5,000 standard-sized postcards (5.47 x 4.21 inches) with full-color printing on both sides to be shipped first-class through Vistaprint’s direct mail service, and you needed to buy a mailing list, the total cost (including shipping and other fees) would be $2,446, according to the price quote we received for a hypothetical campaign. Another good thing about Vistaprint’s service is that there are no contracts to sign, and payment isn’t required until just before the campaign goes out. While many direct mail services require you to reach out to a sales representative for a price quote, Vistaprint’s direct mail page features a useful price calculator to give small business owners a feel for how much their campaign may cost. ![]() This may save you time and money, especially if you don’t have a designer on staff or an in-house printer that can produce the quantities of printed materials you need. You can then purchase or rent the list for use in your direct mail marketing campaign.Īlong with sending out your material, direct mail services generally offer design and printing solutions. If you’re looking to reach a specific demographic or ZIP code, nearly every direct mail company will be able to generate an address list for that subset of the population. It differs from other types of snail-mail marketing in that it allows business owners to cater to a certain target audience. With a direct mailing service, you can send postcards, brochures and other printed items to hundreds, if not thousands, of existing and potential customers. Although email and SMS may have surpassed physical mail as the most common method of sending messages, the United States Postal Service delivers over 187 million pieces of first-class mail each day.
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